Njengomthwali wolwazi lomkhiqizo, amabhokisi okupakisha ezimonyo anakwe kakhulu yizinkampani zomkhiqizo enyangeni edlule.Ukupakishwa okuhle kungakhombisa ngokugcwele inani lemikhiqizo yakho.Sikusebenzisa kanjani ukupakishwa kwangaphandle kwezimonyo ukumaketha olwethu uhlobo:

1. Ibhokisi isandiso somkhiqizo

Njengomphathi womkhiqizo, amabhokisi okupakisha ezimonyo adlala indima ebalulekile ekungeneni emakethe nasekukhangiseni izigaba zemikhiqizo emisha.Ukwethenjwa kwabathengi kumkhiqizo kungasetshenziswa ngokukhuthele ukuze kunwetshwe iphothifoliyo yomkhiqizo wendabuko nokudala ukwethembeka komkhiqizo.Ibhokisi lokupakisha eliyingqayizivele nolwazi lwebhrendi olucacile yizici ezibalulekile ukuze amakhasimende enze izinqumo zokuthenga.

2. Amandla omklamo wokupakisha ekuxhumaneni komkhiqizo

Idizayini yokupakisha yemikhiqizo yokupakisha kanye nokusetshenziswa kwemibala kubonisa izici zomkhiqizo, nakuba ukuncintisana phakathi kwemidiya yakudala kanye nenkundla yezokuxhumana kuwukugxilwa kwamanje ekuxhumaneni komkhiqizo.Abantu bavame ukunaka kancane idizayini yokupakisha, futhi ukwakheka kokupakisha kuyisici esinqumayo ekunqumeni izinqumo zokuthenga.Yize ukuthenga ku-inthanethi sekuyinjwayelo manje, kuseneningi labathengi abakhetha ukuthenga ezitolo zenyama, bese kuthi abathengi abathenga ezitolo zenyama, cishe u-60% wezinqumo zomkhiqizo zenziwa lapho kuthengiswa khona.

Njengesici esibalulekile somkhiqizo, ibhokisi lokupakisha lomkhiqizo lihlukanisa umkhiqizo kubancintisana nawo futhi liqinisa ukukhanga kwawo.Kubathengi, amabhokisi okupakisha ayinkomba yekhwalithi yomkhiqizo.Ngakho-ke, isakhiwo sokupakisha esiklanywe ngendlela entsha sinakwe izinkampani eziningi zomkhiqizo.Isakhiwo sokupakisha asigcini nje ngokugxila ekuhlukaniseni eshalofini lokuthenga, kodwa futhi kusiza ukwakha isithombe somkhiqizo, ngaleyo ndlela sikhuthaze abathengi ukuthi bathenge izimpahla.

3. Ukupakishwa nomkhiqizo kuphelele

Iphakethe libonisa okuqukethwe komkhiqizo, ngakho ibhokisi lokupakisha kanye nomkhiqizo kufanele kube okuphelele, ngakho ikhwalithi yebhokisi lokupakisha ingabonisa ikhwalithi yomkhiqizo.Uma imikhiqizo enenani eliphezulu yethulwa emaphaketheni ashibhile, lokhu kungase kusho ukuthi okokufaka akukwazi ukusebenza njenge-ejensi yophawu lokuhweba.Ngakho-ke, ukubaluleka kokwakhiwa kwebhokisi lokupakisha njengenxusa lomkhiqizo kufanele kusetshenziswe ngayo yonke imininingwane.

Iqhaza lamabhokisi okupakisha ezimonyo njengemidiya yokukhangisa nezokuxhumana ibukelwa phansi, noma ngabe ukuklama, ukuphrinta, nobuciko bebhokisi lokupakisha yikhona okunqumayo.Ukuba khona kwebhokisi lokupakisha akusizi nje kuphela ukuvikela umkhiqizo, futhi kuyingxenye ebalulekile yokusebenza jikelele komkhiqizo.Ukupakishwa komkhiqizo kuyithuluzi elisebenzayo nelibaluleke kakhulu lokumaketha.Ingathuthukisa ukwethembeka komkhiqizo futhi ingasetshenziswa ukuthuthukisa ukwethembeka komkhiqizo.Indlela ebalulekile yeziqu.